Corporations and small businesses use social media to benefit themselves and consumers. Small businesses benefit greatly from the free platforms to connect with customers and increase visibility of their products or services. [60] Almost 90% of big companies using social media have reported "at least one measurable business benefit." For example, large chain restaurants are using social media to quickly disseminate information to managers, train employees, and receive immediate customer feedback on new items, allowing for quick revision if needed. [61] 80% of companies are expected to have customer service on social media by the end of 2012. [62]