Getting Beyond the Chasm
“Prechasm commitments… are all too frequently simply unmaintainable in the [postchasm period]. That is, they promise a level of performance or reward that, if delivered, would simply destroy the enterprise. This means that [we'll need to] manage our way out of the contradictions imposed by prechasm agreements.” “The first and best solution [is] to avoid making the wrong kind of commitments during the prechasm period.”