Kodak’s Current Marketing Strategy
Consumer
Kodak is likely targeting a segment of the consumer market that meets the following criteria:
adult, post-baccalaureate, 25-40 years old;
(2) active/ involved;
(3) caring about relationships (friends & family);
(4) non-professional, sub-standard skills in photography;
(5) high interest in capturing images of life (freeze in time) and sharing those images in digital or printed form.