Type of information Mean Factor 1 Factor 2 Factor 3
Competitive products available in export market 4.1 0.87
International competition in export market 3.9 0.85
Buyers’ preferences in export market 3.9 0.79
Price trends in export market 3.7 0.67 0.52
Local competitors in export market 3.9 0.65
Buyers’ key purchase criteria 3.7 0.58
Market size 3.2 0.59
Ways to adapt current product for export 3.1 0.85
Legal requirements in export market entry 3.2 0.64
Exchange rate fluctuations 3.6 0.55 0.60
Potential barriers to exporting 3.9 0.57
Government aid to exporters 2.4 0.75
Social/political background of export market 2.7 0.76
Economic background of export market country 3.6 0.62
Transport infrastructure 2.6 0.71
Market growth 3.1 0.60
Eigenvalue 7.8 1.8 1.2
Percentage of variance explained 45.8 10.7 0.7
Alpha 0.91 0.79 0.70