Early in the transition, many employees will be neither dedicated supporters nor implacable opponents; they will be indifferent or undecided, and hence persuadable. Tools of interpersonal influence and persuasion can transform perceptions can transform people’s perceptions of their interests and alternative in way that make them likely to support change’ The goal is to intensify the forces pushing people in the direction of support and weaken those provoking them to resist. In previous chapters we have talked we have talked about changing incentives, drawing on personal credulity, developing and communicating a vision, and educating and involving people. A new has been successful in building political whit key people can also drew on reciprocity, a very powerful norm to gain a buy-in. But the new leader also has other tools. Including quid pro quo negotiations and influence through relationship networks.