Early on, Bishop followed a simple strategy to bring its developments to the market: create new IP and license it to interested parties. This suited the SME, as instead of spending resources and time on physically manufacturing products, the relatively small company was able to focus on ingenuity and developing a steady stream of innovations that could compete internationally. This proved to be a productive strategy, in that after Bishop secured its first licensee – a major Japanese automobile manufacture – many other global licensees soon followed.