The Nation Tourism Development Authority of Ireland (2010) has set the framework for food tourism in order to position itself as the world’s famous country of food. Precedence is given to
1) Quality and Value – providing confidence regarding food quality and service for customers with diversity, high standard, and reasonable price through holding festivals, expositions, or food activities;
2) Availability – increasing numbers and varieties of food experience by offering high quality products and opportunities for tourists to participate in local food activities, and
3) Authenticity – offering the experience of special and authentic flavors that reflects the image of the destination with nature and good hospitality.