For the destination, delivering and engineering the experience involves infrastructure, narrative content and a context, each of which are heightened by technology. Effectively, engineering these experiences demands that destinations and operators migrate to experience-oriented tourism strategies, where the common thread is authenticity, delivering experiences that are perceived to be real, unsullied and rooted in the destination. Here, the notion of 'endemic resources' such as food and culture deepen the experience and link to sustainability strategies at the destination by building on the core appeal and adding value at each stage of the experi- ence. It is the delivery and dimensions of authenticity that will be central to the maturing of the experience economy at the destination level and will begin to influence the buying decision. Each of these elements has been factored into Tourism Tasmania's "experience product strategy which is detailed here as a case study.
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