ABSTRACT
This paper traces the development of creative
tourism as new form of cultural tourism. This
trend has been stimulated by the growth of
new consumption patterns, by more involved
and skilled forms of tourism activity, and by
changes in the production of tourism, such as the
development of the experience economy. Arguably
creative tourism also provides some answers to
the increasing problems experienced in cultural
tourism development, which is rapidly becoming
another form of mass tourism. The paper outlines
the different forms that creative tourism can take,
ranging from interactive workshops and learning
experiences to creative backdrops for tourism
activity. Illustrations of creative tourism forms are
taken from creative tourism networks, workshops,
creative spaces, cultural itineraries and creative
events.