organizational goal. Technical developments have removed most of the physical
barriers on communication. However, managers still encounter some cultural barriers.
In order to achieve success, managers working in global environments must be
proficient in cross-cultural communication. Different characteristics of culture result
in thinking, understanding and communicational diversity. These diversities obstruct
organizational development and management more or less. Adler and Graham (1989)
refer to Mishler (1965, p.517) and argue that “The greater the cultural differences, the
more likely barriers to communication and misunderstandings become.” More and
more managers have paid attention to the problem of cross-cultural conflict on
communication.