A comprehensive literature review and self
administered questionnaire were used to provide an
insight to the study. These instruments provided
informative ideas on the possible issues
experienced by factors affecting perception of
respondents about CRM and customer retention
within organizations. The writer would have
preferred a larger sample of respondents to
participate in the research, but due to pressures of
time and other commitments of respondents this
was not possible. That is why the survey was aimed
at senior managers as well as lower ranked
employees in the different organizations located in
Malaysia or those who had experience in different
organizations. Data was collected from 150
employees selected randomly from different
organizations located in Malaysia (Cyberjaya,
Balakong, and Serdang). Questionnaires were sent
directly to the respondents by attending meetings.
Interviewees were suggested to ask question for
clarifying any misunderstanding of the questions.
Most of the companies approached to participate
responded positively and provided required data.
The majority of the questionnaires given to the
respondents were responded to.