Location is a concept to decide where it is placed in the customer's mind. The restaurant decides where it sits among the competition and within the minds of customer. Location helps customer direct to awareness of the restaurant name. A quick way to put positioning into practice is to identify the target audience by recognizing the area the restaurant is in -- a business lunch eatery location, a family lunch or dinner location or a get a meal quick anytime location. Consistent radio, print ads and coupons focused on the audience and the product offering keeps the restaurant brand in the forefront.