. Thus, a regional VP’s feedback played a crucial role in the career progress of an individual senior manager—especially if a country-level VP had any regional-level aspirations. The regional VP’s strong endorsement was absolutely essential for any move to the regional office. An ambitious and upwardly mobile VP at the country level would think long and hard before turning down any advice from his regional VP. One written negative comment by a regional VP in a performance appraisal could easily be a career killer for the concerned country-level VP.