The learning museum is a website, which offers different points of access to its virtual visitors, depending their age, background and knowledge. The information is presented in a context-oriented, rather than object-oriented way Moreover, the site is educationally enhanced and linked to additional information intended to motivate the virtual visitor to learn more about a subject of particular interest to them and to visit t site again. The goal of the learning museum is to make the virtual visitor come back and to make him/her establish a personal relationship with the online collection.