Target Audience Profiles
To bring you closer to our target market, we have created two consumer profiles. Our first consumer, James Simpson, is a 26-year-old entrepreneur who is spreading his wings in the business world after graduating from the University of Chicago two years ago. James is a young bachelor without any obligations outside of work, which gives him room to live life to the fullest. Outside of work, he enjoys spending time with his family as well as hanging out with his best friends. When he does hang out with his friends, he loves showing off his success with his new career through the new appliances and gadgets he purchases.
On the other end of the spectrum, Samuel Graham is a 34-year-old financial analyst that lives in Atlanta. He lives a hectic life balancing work, his home life that consists of a wife and two children, and his personal life spending time with his buds. Samuel loves to dabble in the latest technological advances, such as the new iPhone releases and the latest tablets. As he notices how busy his life is becoming, he relies more on multitasking to get through the many tasks of the day. Whenever his schedule permits, he loves to spend time with his family or catch up with old college buddies by inviting his friends over to catch the game. Because Samuel has established a steady lifestyle through his substantial income, he enjoys investing in the finer things in life and is not afraid to show off his affluence to his friends.