Staying Involved
Even if you have a capable manager and a team of outstanding employees, you, as the owner, will still need to participate in the daily operations to truly know what your store needs from you. By serving on the front lines with your baristas, you stay in touch with what works, what doesn’t and how you can better meet the needs of your customers. Talking to the customers and getting to know the regulars will help you not only understand your business and clientele, but also create a positive reputation for your shop. Word of mouth is a powerful advertisement, and if you stay active in the day-to-day you can make sure the message being spread about your shop is a good one.