Sales gets a bad reputation, but make no mistake, selling is the most important skill you can master. And as Walt said, dreams take money and money comes from selling. Walt believed in himself and his dreams and could therefore convince others to believe in him too. Halfway through making Snow White, Disney ran out of money to finish the film that was termed “Disney’s Folly.” Even his own family begged him to give it up, but Disney was undeterred. He personally traveled to different producers and showed them the raw footage and convinced them to finish financing the film. Snow White became an instant success and ushered in the Golden Age of Animation. To finance attractions at Disneyland, he persuaded the television studios to finance building the park in exchange for original Disney programming. Guess what the programming was? It was basically an advertisement for Disneyland! This genius plan not only financed the park, but by the time it opened there were millions who couldn’t wait to go! It proved to be one of the most successful media campaigns ever done and it helped grow Disneyland into the international destination it remains today.