But now device-makers are increasingly providing the services that power their devices—or, to look at things the other way around, building devices that encapsulate services they wish to offer. One of the first to do so was Research in Motion (RIM), the maker of the BlackBerry e-mail device. As well as making BlackBerrys, RIM also handles the delivery, using its own behind-the-scenes infrastructure, of e-mails to millions of its devices around the world. Similarly, Apple's iPod started off as a piece of hardware in 2001, but it really took off in 2003 when Apple launched the iTunes Music Store, a service that makes it easy for iPod owners to download music, video and games to their devices, and which is now the leading online music retailer. Makers of satellite-navigation devices such as TomTom and Garmin are also moving from a focus solely on hardware to a greater emphasis on supplementary services—real-time traffic updates, information about the positions of speed cameras, revised versions of maps and so on.
But now device-makers are increasingly providing the services that power their devices—or, to look at things the other way around, building devices that encapsulate services they wish to offer. One of the first to do so was Research in Motion (RIM), the maker of the BlackBerry e-mail device. As well as making BlackBerrys, RIM also handles the delivery, using its own behind-the-scenes infrastructure, of e-mails to millions of its devices around the world. Similarly, Apple's iPod started off as a piece of hardware in 2001, but it really took off in 2003 when Apple launched the iTunes Music Store, a service that makes it easy for iPod owners to download music, video and games to their devices, and which is now the leading online music retailer. Makers of satellite-navigation devices such as TomTom and Garmin are also moving from a focus solely on hardware to a greater emphasis on supplementary services—real-time traffic updates, information about the positions of speed cameras, revised versions of maps and so on.
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