This research analyzes a “who cites whom” matrix in terms of aggregated, journal-journal
citations to determine the location of communication studies on the academic spectrum. Using
the Journal of Communication as the seed journal, the 2006 data in the Journal Citation Reports
are used to map communication studies. The results show that social and experimental
psychology journals are the most frequently used sources of information in this field. In addition,
several journals devoted to the use and effects of media and advertising are weakly integrated
into the larger communication research community, whereas communication studies are
dominated by American journals