However, the authors suggest that there may be two omissions in the way the BSC is
compiled and implemented within an organisation but more importantly when joined
ventures between companies are in operation under a project environment. Firstly, the
BSC does not make an attempt to identify the relationship between the measures
developed for certain goals (see figure 2), assuming that all measures will only be
specific to a particular goal. In fact, the reality is that the performance of internal and
external business and operational processes will have an effect in the customer
perspective and perhaps vice versa. Secondly, a large number of organisations and in
particular within the construction industry, operate by undertaking projects with a
number of collaborators and suppliers. For those companies the 'projects perspective'
and the 'supplier perspective' may be explicit. Indeed, Letza (1996) has identified in
three case studies that BSC is generic and that the perspectives might be different for
different businesses. For example other perspectives might include competence,
people etc. These two issues will be further discussed later on in the paper