In 2007, Thompson Reuters introduced the Reuters Market Light (RML) service in India, a mobile information service sending customized message to farmers in their local language
(for details, see Module 3. A survey of the 243 farmers that received the Reuters Market Light package (onion, wheat, pomegranate, soybean, and tomato farmers) found that around
60 percent believed that they obtained improved prices and often changed the time and location of sales. The information was passed on to 5–12 others.