Nowadays, there is much talk and discussion about cultural globalization, i.e., a common culture is developing across the globe. To some extent, it is true despite some resistance from national culture, as both are developing side by side. Generally, the word ‘culture’ is used to mean ‘the total way of life’ to include economic, political and social norms, values and behaviour.
It is very difficult for something as big as globalization to not have even a little affect on the culture of a region. Culture, being a way of life, will always be changing. Globalization is just one of many contributions to this. As globalization grows it pulls nations closer together. In doing this a concept called cultural diffusion or cultural blending often takes place. This can be thought of as a good thing or in some cases a bad thing also. Cultural diffusion allows a wide variety of different cultures to grow and flourish. However, since these cultures are changing so rapidly, some of the long held traditions of the past may start to die out and not be presented in the future. This of course will disagree with individuals who value these traditions.