The Traditional Business View The Process View
Business Objective Business Indicator Key Process Process Measure
Higher revenue Percent of sales quota Contract management Contract close rate
achieved
Percent of revenue plan Product development Development cycle time
achieved
Value of orders canceled Account management Backlog management
after shipment and system assurance
timeliness
Receivable days Billing quality index
outstanding
Reduce costs Inventory turns Manufacturing Manufacturing cycle
time
FIGURE 6.7 Linkages among business objectives, traditional business indicators, and process measures gen