While the company that conducted the survey undertook measures to
ensure the respondent population was representative (in terms of region, race and
gender), the respondent population was limited to those people who had access to the
internet and who had the inclination to undertake the work in this context. This being
said, however, there is evidence to suggest that the anonymity of the online environment
may be appealing to those for whom confidentiality and anonymity are particularly
important