Contextualised – Where and when do you want to have this, and where and
when do you NOT want to have this? Does this (goal) make sense?
The third process step tests your goal setting’s prevailing circumstances in relation
to the following criteria:
– Own skills and capabilities – Do I have the skills and capabilities to reach
my goal?
– Relevance – The goal might seem interesting, but is it really relevant for
me?
– Own preference – Have I chosen and specified the goal in such a way that it
is aligned with my personal preferences, or is it just more convenient this
way? Is it right or is it just right for me?
– Practical – Is the goal practical and workable?
– Realistic – Can the goal be realistically achieved? What are the reasons for
this? What are the arguments against this? This has to be asked particularly
in a business context, where you might be dependent on others. Is
the goal ‘to increase the response rate of our direct mailing campaign by
2%’ realistic and can you really influence this? This corresponds also to
the next point as well as to question 4.
– Controllable – Which aspects of the goal realisation can I influence and
which ones can’t I? Are there many uncontrollable variables that pose a
high risk? Which ones are controllable – focus on those.