This inventive exhibition 'catalogue' mixes techniques and materials to produce a pack that works as a visual and tactile experience to inform and entertain.
Design by Jo Stockham, UK
Right: Creating an as through proportional division of space can be an effective way of visually
coordinating radically different sized elements within a single design concept, such as an exhibition or display
the viewing within a design at any scale It is easy to be distracted by disparate element on the surface without realizing that area is also a powerful element in its own right—‘empty’ areas can crate anergy within a design—and can be used to direct the eye from one place to another. This energy is known as dynamic white space.
Choice of format (rectangular or otherwise) may be dictated by either job contact or production practicalities or both There are some time –tested formats that have proved to be particularly suited to a wide range of uses. Prints, for example, makes frequent use of the international standard series of A and B paper sizes, which are based on a rectangle having sides in the ratio of the square root of 2. Repeated folding parallel to the short side allows paper in this preparation to be halved into further rectangle – all in the same 1:1.414 proportion – giving the designer a flexible range of proportionally related size with which to work
Although screen-design formats generally follow the maximum allowable vertical and horizontal dimensions, there is no reason why this must be rigidly adhered to.
Equal division of an area conveys a static feel, whereas contrasting division communicates a formulator creating harmony. In this formula for creating harmony. In this formula, the relationship of the smaller area to the large area is equal to the relationship of the larger area to the whole – approximately 8;13.
This inventive exhibition 'catalogue' mixes techniques and materials to produce a pack that works as a visual and tactile experience to inform and entertain.
Design by Jo Stockham, UK
Right: Creating an as through proportional division of space can be an effective way of visually
coordinating radically different sized elements within a single design concept, such as an exhibition or display
the viewing within a design at any scale It is easy to be distracted by disparate element on the surface without realizing that area is also a powerful element in its own right—‘empty’ areas can crate anergy within a design—and can be used to direct the eye from one place to another. This energy is known as dynamic white space.
Choice of format (rectangular or otherwise) may be dictated by either job contact or production practicalities or both There are some time –tested formats that have proved to be particularly suited to a wide range of uses. Prints, for example, makes frequent use of the international standard series of A and B paper sizes, which are based on a rectangle having sides in the ratio of the square root of 2. Repeated folding parallel to the short side allows paper in this preparation to be halved into further rectangle – all in the same 1:1.414 proportion – giving the designer a flexible range of proportionally related size with which to work
Although screen-design formats generally follow the maximum allowable vertical and horizontal dimensions, there is no reason why this must be rigidly adhered to.
Equal division of an area conveys a static feel, whereas contrasting division communicates a formulator creating harmony. In this formula for creating harmony. In this formula, the relationship of the smaller area to the large area is equal to the relationship of the larger area to the whole – approximately 8;13.
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