About primera
prime + era = primera
The compound word primera contains two words: prime, which means the most important, and era, meaning a fixed point in time;
primera signals the most important period.
primera is an eco-oriented cosmetic brand that focuses on the moment of germination when a plant releases its critical energy and collecting and delivering the energy directly to the skin.
Why does primera base itself on germination?
Germination is the process in which a seed emits an enormous amount of vital, nutritious energy in a condensed form within the bud to initiate new cell growth and develop into a seedling.
With a basis in AMOREPACIFIC’s extensive experience, research on eco-friendly and natural ingredients, and sprouting technology, primera has focused on understanding the profound energy of sprouts, and developed a revolutionary technique for extracting energy during germination for cosmetic application--which is yet to be seen in other nature-oriented brands.