The plan supply chain of Doi Tung is appropriate because The Doi Tung company seeing the potential to create significant value to the varieties of Arabica coffee at Doi Tung effect to people on the hill with a better quality of life from a stable income. Doi Tung Development Project, and did not sell coffee beans raw materials. But the roasted coffee and coffee products enterprises continuous development and quality standard. In order to maintain the rights and prevent the use of the name "coffee cherries" for coffee grown from a single source is the Doi Tung.