Large site translation may be prohibitive
Decided by corporate department respImportant element of business trust
Anticipating how the other party to a transaction will act in specific circumstances
Culture
Combination of language and customs
Varies across national boundaries, regions within nations
Cultural issue example
Virtual Vineyards (now Wine.com)
Subtle language and cultural standard errors
General Motors’ Chevrolet Nova automobile
Baby food in jars in Africa
Mandatory translation into all supported languages
Home page
All first-level links to home page
High priority pages to translate
Marketing, product information, establishing brand
Use translation services and software
Human translation: key marketing messages
Software: routine transaction processing functions