In the products made with red and white wheat, the quantities of bound phenolic acids remained fairly constant for the majority of phenolic acids when the baked products were compared to their respective flours (Table 1). Caffeic acid generally increased in breads and crackers compared to the flours. It has been reported that within wheat bran, an increase in specified phenolic acids was observed with storage at 100 °C. The increase in phenolic acids was attributed to the degradation of polyphenolics to extractable simple phenolics (Cheng et al., 2006). This may be a plausible explanation as to why an increase in some phenolic acids was observed post-baking. In the current study, vanillic acid significantly (F-value = 17.50, p < 0.0001) decreased within the bread compared to the flour, but remained constant within the crackers (F-value = 2.86, p = 0.11).