RESERVATIONS
SUPPLY CHAIN
EMPLOYEE MANAGEMENT
PROBLEM
Twelve different, incompat-
Spike in fleet size, from 23
A surge of 27,000 employees
ible, glitch -prone, legacy
ships to 29, threatened to
would overwhelm RCCL's
reservation systems could
stretch the supply chain to
unwired HR department.
not reliably handle 45.000
the breaking point.
calls per day and did not give
marketing a common view of
the customers before they
boarded ship