In this regard, territorial communication and marketing can advertise and promote the site both externally and locally, in order to make visitors and locals aware of the positive impacts deriving from eco-compatible activities along the coastline and the from the development of ecotourism. In the territorial environment analysis (RSAC) certain scenarios were hypothesized. Phase 2 saw the identification, through public debate, with the help of an online forum, of the scenario most coherent with both the characteristics of the territory (synthesized above) and with the declared commitment of the Provincial authorities to sustainable development that protects environmental quality and, at the same time, has a positive economic and employment impact on the whole Medio Campidano area. This scenario was defined as “optimal management of territorial resources for the sustainable development of the coastal system”.
Pursuing this scenario brings the following advantages:
• capacity to attract of ecotourism, constantly growing and much sought after for its greater spending capacity; this segment is characterized by a choice of destinations demonstrating high levels of environmental quality, with a strong historical–cultural identity, and offering typical local hospitality, crafts, food and drink
• better positioning in relation to competitors for the same tourism segments, due to the coherence of strategic choices with aspects of value and the characteristic natural resources of Arbus;
• guarantee of important growth potential, even in the short term, for the territory of Arbus and in the Medio Campidano, and widespread entrepreneurial opportunities with resulting quality employment, which favors stable and widespread income growth;
• development of tourism–agri-food ties, thus linking the two main strongpoints of the territory (naturalistic quality of the coastline and specialized quality agricultural produce), along with
enhancement of the cultural heritage;