I try to hold the reins pretty tightly on advertising matters " said Taylor , noting that the franchise agreement required individual franchisees to submit their plans for promotional activities for corporate approval. She shook her head as she remembered an early disaster, involving an unauthorized campaign by a franchisee who had placed an offer of a free dog wash in a widely distributed coupon book. Unfortunately , This promotion had set no expiration date or geographic restriction, with the result that customers were still presenting the coupon more than a year later across several different franchise territories.