This research aims to study the factors of the marketing mix and the behavior of tourists who visit the district Sinarin. Surin Province The sample used in this research was the tourists who arrived in the area of 400 questionnaires were used to collect data. Analyzed using descriptive statistics,
the study found. Most visitors are women aged 19 -29 years as a student / students. A study in high school or the equivalent. The average monthly income of about 3000-5000 baht traveling by motorcycle. Popular travel with family Most trips to the OTOP Center Sinarin. During Saturday - Sunday and attracted tourists to come back again. For marketing factors Affecting the behavior of tourists The price factor The amount of money spent per person for the tour is at the right level. For suggestions Information should be publicized tour of the district Sinarin through media interest instead of the public through media publicity through media such as radio or television. printing media The tourist attraction is known more tourists. This should improve the facilities to accommodate and serve tourists next.