Due to the rapid advancement of electronic commerce and web
technologies in recent years, the concepts and applications of
decision support systems have been significantly extended. One
quickly emerging research topic is the consumer-oriented decision
support system that provides functional supports to consumers for
efficiently and effectively making personalized decisions. In this
paper we present an integrated framework for developing webbased
consumer-oriented intelligent decision support systems to
facilitate all phases of consumer decision-making process in
business-to-consumer e-services applications. Major application
functional modules comprised in the system framework include
consumer and personalized management, navigation and search,
evaluation and selection, planning and design, community and
collaboration management, auction and negotiation, transactions
and payments, quality and feedback control, as well as
communications and information distributions. System design and
implementation methods will be illustrated using an example.
Also explored are various potential e-services application domains
including e-tourism and e-investment.