Great customer service skills are an asset to every company. When a customer has a good experience with your company, he can be like a walking billboard. He will tell everyone he knows about it, which equates to free advertisement for your business. Likewise, a customer will talk about his negative experiences. Too many negative customer service experiences can drive customers away and discourage repeat businesses. By implementing customer service standards throughout your organization, your employees will know how to treat and how not to treat your customers.