VISION AND MISSION STATEMENT The firm's mission statement concisely describes,
in writing, the intended strategy and business philosophy for making the entrepreneur's vision a reality. In a few sentences, it should convey how combined efforts In
all areas of the business will move it toward its goal. In addition, it should distinguish the firm from all others. Mission statements can and do vary in length, content, format, and specificity. However, it is essential that a mission statement remain simple, believable, and achievable.