Shipping from a store can also soften the impact of single-line, direct-to-consumer orders on distribution operations accustomed to larger orders bound for stores. Chris Arnold, vice president of operations and solutions development for Intelligrated, is careful not to overstate the volume likely to ship from stores. “But even 100 orders across a network of stores is a big number for some retailers,” he says. “It can serve as a sort of pressure valve for peak times in the DC.”