Practically speaking, building an entire company around meeting the needs of a customer who does not actually exist creates some interesting problems. You can't just call Victoria on. the phone and ask her about trends in her lifestyle; you can't form a focus group of people like Victoria and ask them to evaluate new lines of lingerie. In a sense, not only has Victoria's Secret invented Victoria; it also had to invent Victoria's lifestyle--and the lingerie, fragrances, and accessories that go along with that lifestyle. And as long as the lifestyle that it invents for Victoria is desirable to, but just beyound the reach of, its actual customers, Victoria's Secret will continue to be able to sell a romantic fantasy--along with its bras and panties.