one recognized firm is google which is well known by many individuals because of its lnternet components google has an HR image as a creative contributor to business objectives through its work environment guided by HR according to the head of HR at google lazio bock the overriding key of HR at google is its emphasis on organizational culture and business objectives the focus of google HR is on giving its employees flexibility to produce results not just following core job requirements consequently HR at google has established innovative efforts for its people and has mads the administrative part of HR efficient minimizing numerous HR administrative forms data and reports by using technology has occurred which would be expected in a prominent technology firm