In 1976, Chaleo Yoovidhya introduced a drink called Krating Daeng in Thailand, which means "red gaur" in English. It was inspired by the tonic Lipovitan, whose prime ingredient is taurine, and was popular among Thai truck drivers and laborers. After visiting Thailand in 1982 Dietrich Mateschitz had discovered that Krating Daeng helped cure his jet lag.In 1984, Mateschitz co-founded Red Bull GmbH with Yoovidhya and turned it into a global brand. Red Bull was founded by each partner investing $500,000 of savings and taking a stake in the new company. Yoovidhya and Mateschitz each held a 49% share of the new company. They gave the remaining 2% to Yoovidhya's son Chalerm, but it was agreed that Mateschitz would run the company. The product was launched in Austria in 1987.