Third, an alliance is a way to bring together complementary skills and assets that neither company could easily develop on its own. In 2003, For example, Microsoft and Toshiba established an alliance aimed at developing embedded microprocessors (essentially tiny computers) that can perform a variety of entertainment functions in an automobile (e.g, run a backseat DVD player or a wireless Internet connection). The processors run a version of Microsoft 's Windows CE operating system. Microsoft brings its software engineering skills to the alliance and Toshiba its skills developing microprocessors. The alliance between Cisco and Fujitsu was also formed to share know-how (see the Management Focus feature).