We initially solved the problem by offering customers who were deceived a free set of products as replacement. If we do nothing, it's unfair to our customers. And we also tried to collect as many customer notices [of the fraud] as possible, but the problem is that customers, mainly in provincial areas, don't know how best to approach the authorities," said the managing director, noting that more than 70%. of Oho customers are in provincial areas.
On average, the value of Oho's purchased products is around 1,000 to 4,000 baht per bill. Criminals mainly target new customers or purchases with a higher value, or more than 4,000 baht.