Examples: Trusted Advisor in Action
CompUSA
InSite’s first major customer, CompUSA, signed on in March 1998. CompUSA wanted an on-line advisor that would help customers buy notebook computers at cozone.com, an on-line arm of the giant retailer.
InSite designed an advisor that embedded the best salesperson skills and knowledge into an application with 24/7 availability. The advisor, named “Jill,” helps customers select the notebook computer that best meets their needs by posing nonintrusive, easy questions. The customer can answer the questions or ask for recommendations immediately