Posters, Displays, and Exhibits
Posters can be used to attract attention and to obtain prospects. One of the most prolific sources of names and addresses for the Central YMCA of Chicago was a printed poster about eleven by twelve inches which splashed the name of the program across the top in reverse plate and then listed the types of activities. A small supply of business-reply postcards requesting the institution to send a folder was placed in a slit at the bottom. This poster was placed on bulletin boards in offices and factories, libraries, public buildings, clubs, and social agencies.