Although diversity is still used rather ambiguously in debates on multiculturalism,identity,races, and religion (Vertovec/Wessendorf 2004), in this study, the discursive theme “cultural diversity” was communicated largely through an emphasis on ethnic, culture, and religion.The diversity themes a vailable on the Malaysian tourism websites are realized through the linguistic and visual elements.
The linguistic resources focused on the lexical and syntactical choices, while the visual resources focused on the visule element are found on OTWM such as modalily,salience, and collage.
 
Although diversity is still used rather ambiguously in debates on multiculturalism,identity,races, and religion (Vertovec/Wessendorf 2004), in this study, the discursive theme “cultural diversity” was communicated largely through an emphasis on ethnic, culture, and religion.The diversity themes a vailable on the Malaysian tourism websites are realized through the linguistic and visual elements.
The linguistic resources focused on the lexical and syntactical choices, while the visual resources focused on the visule element are found on OTWM such as modalily,salience, and collage.
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