the third point to be made follows on from this. all four of the external influences noted are highly subjective and political in their approach to any ethical issue in adventure tourism - rarely does a newspaper article or a pressure group publication attempt to give a balanced. even-handed account of any issue. this can lead to issues being seen. crudely and unrealistically. as being polarized between good and bad. right or wrong. yet in many countries some tings that are criticized by pressure groups and the western media are traditional, deep-seated elements in the culture of the indigenous people. for example. in many western countries all hunting trips are seen as wrong, but for some poor residents in inhospitable environments hunting is part of their everyday life. and hunting tourism may be their only viable means of employment.