Benefits, not features
Which of the following product descriptions sounds better:
The BlenderMatic has an all-steel construction, a three-speed motor, and titanium blades.
The BlenderMatic’s three-speed motor conveniently handles all of your chopping, mincing, and blending tasks – so you can cut down on meal prep and spend more time enjoying dinner with your family. This machine gives you more value for your money, with an all-steel construction that will last a lifetime. Its rugged titanium blades let you blend anything you like – even ice – all in one machine.
By focusing on benefits — what your product will do for your customer – you make the sales pitch more personal for her. Tell your client how your business can make his or her life easier, and you’re one step closer to making a sale.