Penetration of leading social networks in Thailand as of 4th quarter 2014
This statistic presents the social network penetration in Thailand. As of the fourth quarter 2014, 52 percent of the population had an active account with any social network. The most popular social network was Facebook with a 28 percent penetration rate.
Unsurprisingly Facebook is the most popular social media network in Thailand, followed by Google+ and Twitter.
The popularity of the likes of Facebook, Google+, Twitter and Instagram, which ranks 4th most popular in Thailand, pretty much follows the global trend of most popular social networks.
Where the trend does tend to differ is with regards to usage of instant messaging/chat applications, with Facebook Messenger and LINE being most popular in the Land of Smiles, whereas globally, QQ, WhatsApp, WeChat and Skype are also popular.