To build trust online, the users or agents need to develop at least one of these elements, web design or trust-building
behaviors. Web design was a possible option for Myspace
Profile Version 1.0 and 2.0, which allowed users to decorate
profiles with CSS codes [6]. A nice and clean design could
increase the number of Myspace friends to reach more than
10,000 friends. The researcher found that the level of trust to
contact with an anonymous user on social networking sites
was not high enough for an anonymous user to ask for the real
address of other users. Regular online users still have public
and private boundary for anonymous users to access, even
both have accepted each other as friends. Deviantart.com is
another good example to study about online trust and
anonymous users. Deviantart.com is an online art gallery
which users can upload, sell and receive the comments on
their artwork. Popular users on Deviantart.com do not need to
show their real photo or real location. These users become
popular because they could create the artwork matching with
what other users like to see. Akdag Salah [24] found that
anime was one of the famous styles that could receive a lot of
comments on this site.
To build trust online, the users or agents need to develop at least one of these elements, web design or trust-buildingbehaviors. Web design was a possible option for MyspaceProfile Version 1.0 and 2.0, which allowed users to decorateprofiles with CSS codes [6]. A nice and clean design couldincrease the number of Myspace friends to reach more than10,000 friends. The researcher found that the level of trust tocontact with an anonymous user on social networking siteswas not high enough for an anonymous user to ask for the realaddress of other users. Regular online users still have publicand private boundary for anonymous users to access, evenboth have accepted each other as friends. Deviantart.com isanother good example to study about online trust andanonymous users. Deviantart.com is an online art gallerywhich users can upload, sell and receive the comments ontheir artwork. Popular users on Deviantart.com do not need toshow their real photo or real location. These users becomepopular because they could create the artwork matching withwhat other users like to see. Akdag Salah [24] found thatanime was one of the famous styles that could receive a lot ofcomments on this site.
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